MMARated.com gets the tip of the hat in confirming that Andrei Arlovski has, in fact, been signed to the newest MMA promotion throwing money around, Affliction. Arlovski adds to the list of UFC heavyweights making the move to make more money and fight the better competition outside the UFC.
Also announced, Donald Trump has reportedly become an equity partner with Affliction. It was quoted as being a significant share of the company.
Will this be a significant partnership that will help Affliction become a mainstream MMA promotion? It's definitely possible, but we've also seen Mark Cuban enter the marketplace as well without really spending a lot of money. Business is, after all, about spending the least to get the most. Of course, that isn't always the case.
What can we expect? For one, we can expect one of the better heavyweight fights to take place. Andrei Arlovski vs. Ben Rothwell should prove to be a battle between two top 10 fighters alongside Sylvia vs. Emelianenko. The card is definitely looking to be stacked right now barring any injuries. With the right marketing and the success of EliteXC fresh in fans' minds, will we see some good numbers?
That question is up in the air at this point. Marketing will be the biggest test, and Donald Trump should have the connections and business sense to help Affliction make some big moves in that department. Prepare for Affliction to saturate our minds, and if they don't, they didn't do a good job in promoting such an epic card.